Dealership Sold

Boneyard Harley-Davidson

Winterville, North Carolina
Boneyard Harley-Davidson

Performance Brokerage Services, North America’s highest volume dealership brokerage firm, is pleased to announce the sale of Boneyard Harley-Davidson in Winterville, North Carolina from Marc Ingwersen and Jerry Carrillo to Steven Towers and Bobbie Krull.

Boneyard Harley-Davidson in Winterville, North Carolina has been co-owned by Marc Ingwersen and Jerry Carrillo since 2019. Ingwersen and Carrillo also own two dealerships in Ohio: Buckeye Harley-Davidson and CinCity Harley-Davidson. Current General Manager, Bobbie Krull will be stepping in as Partner alongside Steven Towers.

Ingwersen commented, “Jerry and I had great success in Winterville, NC but felt it was the right time to focus on our Ohio dealerships. We decided to hire the industry experts and professionals, George Chaconas and Juan Pardo of Performance Brokerage Services, to help find the right buyer who would continue the great success we had. Making sure our GM and staff were matched up with the right buyer was something these guys were sensitive to, and they brought the right buyer to the table.”

Over the last 5 years, Performance Brokerage Services has advised on the sale of over 300 dealerships, making it the highest volume dealership brokerage firm in North America. In 2022, the company consummated 92 transactions, marking a record-breaking year. This transaction was exclusively facilitated by George C. Chaconas, Senior Partner, and Juan C. Pardo, Partner of the Harley-Davidson & Powersports Division for Performance Brokerage Services.

Chaconas commented, “I’ve known Marc since my early days selling Harley-Davidson dealerships. We stayed in touch and discussed the possible sale of Boneyard Harley-Davidson to focus on his Ohio dealerships and future acquisitions. I want to thank Marc and Jerry for trusting my partner Juan and I in helping facilitate the sale of Boneyard Harley-Davidson and finding a passionate and qualified first-time buyer, Steven Towers, who will be partnering with the current GM, Bobbie Krull. We wish Steven and Bobbie great success and look forward to working with Marc and Jerry in the future.”

Steven Towers has over a decade of experience as a franchisee for automotive-related retail giants. From 2013 to 2022, Towers managed a network of over 20 retail locations for Midas International. In 2022, he divested his stores to Legacy Auto Group of Texas. Towers Joined Big O Tires as a franchisee in 2021 and has since acquired 9 Big O Tires locations across the Midwest. Towers, a long-time Harley-Davidson rider, has always been passionate about the brand and has aspired to own a dealership.

Towers remarked, “Juan Pardo at Performance Brokerage Services introduced me to several Harley-Davidson dealership opportunities, but Boneyard Harley-Davidson was the right fit to be my first acquisition. Juan was instrumental not only in working with Marc and Jerry, but also with Harley-Davidson Motor Company in getting the deal done. Although I had acquired businesses in the past, the unique process involved in getting approved as a Harley-Davidson dealer was something I couldn’t have done or been prepared for without the help of Juan and George. I am excited to be partnering with the current GM, Bobbie Krull, as we continue the dealership’s great success. If you are in the market to acquire a Harley-Davidson dealership, I would look no further than the team at Performance Brokerage Services to help you in your search.”

The dealership will remain at its current location at 2300 Elaine’s Way in Winterville, North Carolina.

Marc Ingwersen and Jerry Carrillo were represented by Phil Rooney of Rooney & Ranzau Law Firm in Findlay, Ohio.

Steven Towers was represented by Logan Parker at Bass Sox Mercer in Tallahassee, Florida.

Seller:Marc Ingwerson & Jerry Carrillo
Buyer:Steven Towers & Bobbie Krull
Facilitated by:George C. ChaconasSenior Partner, CBI/M&AMI

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