Juan C. Pardo
Partner
Mr. Pardo serves as Southeast Partner for Performance Brokerage Services and the National Harley-Davidson & Powersports Division. With over 15 years of M&A experience, Mr. Pardo brings unique experience to helping buyers and sellers come together in the automotive and powersports industries. Prior to joining Performance Brokerage Services, Mr. Pardo was Senior Vice President of Washington Partners, a lower-middle market Mergers & Acquisitions firm. Prior to Washington Partners, Mr. Pardo was Channel Marketing Manager for Lenox Industrial Tools, a division of Newell Rubbermaid (NASDAQ: NWL). Mr. Pardo managed $20 million in product mix for LENOX within Home Center accounts (Home Depot, Lowe’s, Sears, Amazon.com). Prior to LENOX, Mr. Pardo served as District Sales Manager for Newell Rubbermaid, responsible for $40 million with the Home Depot account in New England and Puerto Rico. Mr. Pardo began his career as a Sales Representative for The Home Depot Division of Newell Rubbermaid, calling on over 20 Home Depot locations throughout Ft. Lauderdale, Miami & Key West, Florida. Mr. Pardo received a BS in Business Administration with an emphasis in Marketing and Management Information Systems from the University of South Florida.
Industry Expertise
Rock Hill, South Carolina
Acquired by Carson Baker from Jan Cox
Charlotte & Greensboro, North Carolina
Acquired by Sonic Automotive from Mark Engel
Lincoln, Nebraska
Acquired by Steven Towers from Steve and Jeff Hinchcliff
Wilkinson, West Virginia & Belfry, Kentucky
Acquired by Mitch Potter of United Motorsports from Mike Ratz
Murfreesboro, Tennessee
Acquired by Cannon Kirk of Kirk Auto Group from Julie Link and William, Curtis, Matt Sloan
Springfield, Missouri
Acquired by Ed Morse Automotive Group from H&H Automotive Group
Orlando, Florida
Acquired by Haider Saba and Tim Walter from EagleRider.
Irvine, California
Acquired by Mark Smith from Ray Malzo and Bill Taylor.
Springfield, Missouri
Acquired by Steve & Jeff Hinchcliff from The Denney Family.
Lincoln, Nebraska
Acquired by Elway Powersports from Robert Kay.
Grand Island, Nebraska
Acquired by Steve & Jeff Hinchcliff from Robert Kay.
Winterville, North Carolina
Acquired by Steven Towers & Bobbie Krull from Marc Ingwerson & Jerry Carrillo
Testimonials
Read reviews from clients about their experiences working with Juan C. Pardo
Juan Pardo at Performance Brokerage Services introduced me to several Harley-Davidson dealership opportunities, but Boneyard Harley-Davidson was the right fit to be my first acquisition. Juan was instrumental not only in working with Marc and Jerry, but also with Harley-Davidson Motor Company in getting the deal done. Although I had acquired businesses in the past, the unique process involved in getting approved as a Harley-Davidson dealer was something I couldn’t have done or been prepared for without the help of Juan and George. I am excited to be partnering with the current GM, Bobbie Krull, as we continue the dealership’s great success. If you are in the market to acquire a Harley-Davidson dealership, I would look no further than the team at Performance Brokerage Services to help you in your search.
Juan Pardo and George Chaconas of Performance Brokerage Services were instrumental in helping me to find the right buyer for Motorcycles of Charlotte and Motorcycles of Greensboro. George originally introduced me to Performance Brokerage Services back in 2008. At that time, I had no interest in selling, but we started a dialogue that lasted until this day. When I decided to actively look for the next owner of my stores, Juan Pardo worked with me in finding the right fit for me and my staff. Together we talked with a number of prospects and discussed their strengths and challenges in being a successful multi-store powersports dealer. Juan introduced me to Sonic Automotive who was building a powersports division to diversify their portfolio. Sonic Automotive was an ideal candidate for taking over my stores and taking care of my employees and customers for years to come. I would not have been successful in meeting with and working through the acquisition process with Sonic Automotive without the expertise and assistance of Juan and George. I recommend them highly whether you want to purchase or sell a powersports dealership! Thank you, Juan and George, for everything!
George Chaconas and Juan Pardo of Performance Brokerage Services reached out to me several years ago about selling as they had several buyers that wanted to buy our family’s Harley-Davidson business. They stayed in touch, and as we got older, and with the pandemic and the changes at the Motor Company, we finally decided to sell and retire. The ultimate buyer they brought to us was great! We want to thank George and Juan, and highly recommend them when you are ready to sellout and retire!
Having worked with Juan Pardo & George Chaconas on our acquisition of St. Pete Powersports, we asked them to represent us in our second acquisition. I found them to be professional, honest, reliable and always on top of getting things done. If you are looking for a dealership broker to help you in the sale or purchase of a dealership, I highly recommend Performance Brokerage Services.
Jerry and I had great success in Winterville, NC but felt it was the right time to focus on our Ohio dealerships. We decided to hire the industry experts and professionals, George Chaconas and Juan Pardo of Performance Brokerage Services, to help find the right buyer who would continue the great success we had. Making sure our GM and staff were matched up with the right buyer was something these guys were sensitive to, and they brought the right buyer to the table.
It has been a pleasure and a privilege to be a Harley-Davidson Dealer for almost 15 years. I will retire with mixed emotions and many fond memories. I give God a lot of credit for this, but George Chaconas and Juan Pardo made it happen. Thank you for being there for me, thank you for putting up with my frustrations and rants, thank you for calming me down, and thank you for your friendship. I would highly recommend George and his team at Performance Brokerage Services when selling your dealership!
I was looking to smell the roses, spend more time with my family and friends, and take more adventure trips. As I did not have a succession plan, I decided to hire the professional industry experts, George Chaconas and Juan Pardo of Performance Brokerage Services, to help me navigate this life changing decision. Although I wanted to sell my business, I also deeply cared for my staff, and wanted them in the right hands after my exit. The Performance Brokerage team was sensitive to that and brought the right buyers to the table, and I am very grateful to them for this. I have no doubt that I made the right decision to work with George and Juan of Performance Brokerage Services.
After 28 years of being a Harley-Davidson dealer, we decided to sell Orange County Harley-Davidson. We reached out to George Chaconas of Performance Brokerage Services because they had sold many of my dealer-friends' stores. George's experience and expertise are unmatched in our industry. His communication and honesty were a breath of fresh air. We also want to thank Juan Pardo for his exceptional tenacity and follow-up. George should be your only call if looking to buy or sell a dealership.
We had been looking to expand to Southern California and were very pleased to begin talks for Orange County Harley. After reviewing the information and visiting the dealership, with the help of Juan Pardo and George Chaconas we were able to work through a buy/sell and come to an agreement everyone was happy about. I appreciate their constant follow-up and assistance in making this deal happen and would highly recommend Performance Brokerage Services if you are looking to buy or sell a dealership.
“We reached out to Performance Brokerage Services when we decided to sell our dealership. Juan Pardo was able to identify a very qualified buyer that was the perfect fit and negotiated a fair deal for both sides. We are incredibly happy with the results and would recommend Juan Pardo and Performance Brokerage Services if you are looking to sell your dealership.”
George Chaconas and Juan Pardo of Performance Brokerage were great to work with. They understand our growth strategy and always provide valuable market insights.
Dave and I started discussing a possible sale of the dealerships as retirement was on the horizon. We met Juan Pardo at the 2019 AIMExpo where he explained the buy-sell process, and what we would need to do to prepare the dealerships for a possible sale. In early 2022, we finally decided the time was right to sell. Understanding Performance Brokerage Services was the industry expert in dealership buy-sells, we hired their team to sell both of our dealerships. We knew Juan would help find a qualified buyer who would not only take care of our staff, but also take care of the customers in our market that have been with us for so many years. We are grateful for Juan’s efforts in this process.
“I used Performance Brokerage Services to acquire my first new car dealership in November 2020. My experience with Juan Pardo, Courtney Bernhard and George Chaconas were both professional and highly ethical. They were integral with the timely flow of information and the progress of the transaction. They enabled the process to go smoothly, which resulted in a successful closing. I would highly recommend this team and Performance Brokerage Services.”