Performance Brokerage Services, North America’s highest volume dealership brokerage firm, is pleased to announce the sale of The Great Outdoors Marine and Beech Fork Lake Marina in Lavalette, West Virginia from Phil and Diane Daniel to Grant and Casey Ferguson.
The Great Outdoors Marine was established by Phil and Diane Daniel in 1991. As newlyweds, the Daniels were working for Texaco in New Orleans; Phil was a petroleum geologist and Diane was a petroleum geophysicist. After growing bored working in a high-rise office building in the city, the Daniels decided they wanted to work outdoors.
Phil, who grew up in West Virginia, heard from a friend that Beech Fork Lake Marina was for sale and decided to purchase it. In 1991, the Daniels opened The Great Outdoors Marine after the local boat dealer retired. Upon opening, the dealership offered only a few brands, but it expanded rapidly. In 1997, the Daniels built a new 20,000 square-foot facility after the dealership outgrew its original building.
The Daniels strived to create a culture among their employees to always provide outstanding customer service. They believed in the value of education and placed an emphasis on working to become better. These beliefs were fostered by their deep bench of tenured employees.
The dealership has been one of the Top 10 Tracker Dealers for more than 10 years and has been the recipient of numerous recognitions by other leading brands such as Mercury, Honda, and Godfrey.
Over the last 5 years, Performance Brokerage Services has advised on the sale of over 300 dealerships, making it the highest volume dealership brokerage firm in North America. In 2022, the company consummated 92 transactions, marking a record-breaking year.
The dealership will remain at its current location at 4611 WV-152 in Lavalette, West Virginia.
