After more than 60 years serving the Peterborough community, the McGee family has completed the sale of Jack McGee Chevrolet Buick GMC Cadillac to Harwood Auto Group, with guidance from Rob Armstrong of Performance Brokerage Services, North America’s highest-volume dealership brokerage firm.
Jack McGee Chevrolet Buick GMC Cadillac was founded in 1963 by Jack McGee and quickly became a cornerstone of automotive sales and service in Peterborough. The dealership relocated in 1965 to its current location on the corner of Clonsilla Avenue and Goodfellow Road, where it has thrived ever since. Jack’s sons, David and J.R. McGee, took over the business 25 years ago, continuing their father’s legacy with integrity and pride.
Selling a family-owned dealership is a deeply personal and complex decision. When David and J.R. McGee chose to move forward with the sale, they relied on Rob Armstrong’s insight, dedication, and client-first approach to navigate the process.
“I just wanted to say how pleased we are with Rob Armstrong of Performance Brokerage Services’ work ethic, professionalism, and personal service while representing our dealership through to a successful closing,” shared J.R. McGee. “He has proven himself to be a dedicated broker, but more than that, we consider him a friend.”
David McGee added, “The decision to sell our dealership after sixty-two years in the family did not come about overnight. Rob Armstrong was the quintessential professional and his patience, understanding and sage advice proved invaluable. Throughout the entire process, Rob and Performance Brokerage Services did exactly what they said they would do – and more. At the end of the day, Rob and Performance Brokerage provided best-in-class service at a fair price. Bravo. Lastly, Rob is every bit a ‘car guy’ who loves the business and cars, particularly fast ones!”
Over the past five years, Performance Brokerage Services has advised on the sale of nearly 400 dealerships, supported by a relationship-driven process that emphasizes confidentiality, ethical representation, and hands-on support from start to finish.
“From the very beginning, it was clear that David and J.R. were approaching this transition with deep thought and care,” said Rob Armstrong, Senior Partner at the Canadian headquarters of Performance Brokerage Services. “Selling a dealership that’s been in the family for more than 60 years is never just a business decision—it’s personal. At Performance Brokerage Services, we understand that. We’re not just here to broker a deal; we’re here to protect legacies and guide our clients through one of the most important milestones of their lives. I’m honoured they chose us to walk alongside them through this chapter.”
The buyers, Harwood Auto Group—led by Bill Campbell, Rory Campbell, and Curtis Clifford—own and operate four locations across Cobourg, Haliburton, Parry Sound, and now Peterborough, Ontario. They represent leading brands including Chevrolet, Buick, GMC, and Cadillac.
“We’d like to extend our sincere thanks to Rob Armstrong at Performance Brokerage Services for his guidance and professionalism throughout the purchase,” shared Rory Campbell. “Rob played a key role in making this transition smooth and successful. We also want to express our gratitude to David and J.R. McGee for trusting us with their family business and its proud legacy. We highly recommend Rob’s services to fellow dealers looking for a trusted and experienced partner in dealership acquisitions.”
Jack McGee Chevrolet Buick GMC Cadillac will continue operations at 1053 Clonsilla Avenue in Peterborough, Ontario.
Dealers across Canada who are considering a sale are encouraged to contact Performance Brokerage Services’ Canadian headquarters for a confidential, no-obligation valuation.
