Rob Armstrong
Senior Partner
Rob Armstrong has three decades of success across automotive and related sectors, with leadership and executive roles spanning retail automotive, aftermarket sales, IT, SaaS, mobile app development, and insurance. Rob served as the Executive Vice President for Tricor Automotive Group, a dealer-owned organization with nearly 300 car dealerships nationwide. A Northwood University graduate (BBA in Management and Marketing with minors in Accounting and Automotive Studies), Rob has cultivated business acumen across Canada and the USA. Now, as the Owner of Performance Brokerage Services in Canada, he’s pioneering a novel approach to deal-making. From the Canadian Headquarters in Burlington, Ontario, Rob has built a team that delivers exceptional results for dealers, be it sales in Canada or, expansion in North America. Rob brings his strong relational style to every transaction.
Industry Expertise
Ingersoll, Ontario
Acquired by Michael Carmichael of UpAuto from Don Searles
Hilo & Kailua-Kona, Hawaii
Acquired by The Steve Marshall Group from Joe Hanley
Sudbury, Ontario
Acquired by Palladino Auto Group from Brian Doyle & Blake Didone.
Bellingham, Washington
Acquired by Go Auto from Al Monjazeb.
Testimonials
Read reviews from clients about their experiences working with Rob Armstrong
“Working with Rob Armstrong from Performance Brokerage Services was an absolute pleasure. His patience, professionalism, expertise, and dedication made acquiring this new dealership a positive experience. Rob's deep understanding of the industry and commitment to ensuring that both parties communicated effectively and clearly were evident throughout our interactions. He was always responsive and proactive and went above and beyond to address our questions and concerns.”
Working with Rob Armstrong on the acquisition of Doyle CDJR was an exceptional experience! Rob's deep industry knowledge and strategic approach were invaluable in navigating the complexities of the deal. He was always available to answer our questions and provide clear, comprehensive advice at every step. Rob's dedication to our success and his ability to secure favorable terms were truly impressive. We are grateful for his hard work and unwavering support throughout the process. We highly recommend Rob Armstrong to anyone in need of expert automotive brokerage services.
I would like to thank Rob Armstrong and the Performance Brokerage Services team for their outstanding work on our entry into the US market. Rob quickly identified the ideal stores for Go Auto to make our first US acquisition and was a superb communicator throughout the deal. I found Rob to be the most honest and capable broker we have ever worked with, hands down! We look forward to doing more business with Performance Brokerage Services.