About Rob Armstrong

Providing You National Exposure with Local Representation

Rob Armstrong

Rob Armstrong

Senior Partner

Rob Armstrong has three decades of success across automotive and related sectors, with leadership and executive roles spanning retail automotive, aftermarket sales, IT, SaaS, mobile app development, and insurance. Rob served as the Executive Vice President for Tricor Automotive Group, a dealer-owned organization with nearly 300 car dealerships nationwide. A Northwood University graduate (BBA in Management and Marketing with minors in Accounting and Automotive Studies), Rob has cultivated business acumen across Canada and the USA. Now, as the Owner of Performance Brokerage Services in Canada, he’s pioneering a novel approach to deal-making. From the Canadian Headquarters in Burlington, Ontario, Rob has built a team that delivers exceptional results for dealers, be it sales in Canada or, expansion in North America. Rob brings his strong relational style to every transaction.

Industry Expertise


Over 900 dealerships sold ranging from the publicly traded companies and national dealership groups, to regional dealers and single-rooftop dealerships.


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