Rob Armstrong
Senior Partner
Rob Armstrong has three decades of success across automotive and related sectors, with leadership and executive roles spanning retail automotive, aftermarket sales, IT, SaaS, mobile app development, and insurance. Rob served as the Executive Vice President for Tricor Automotive Group, a dealer-owned organization with nearly 300 car dealerships nationwide. A Northwood University graduate (BBA in Management and Marketing with minors in Accounting and Automotive Studies), Rob has cultivated business acumen across Canada and the USA. Now, as the Owner of Performance Brokerage Services in Canada, he’s pioneering a novel approach to deal-making. From the Canadian Headquarters in Burlington, Ontario, Rob has built a team that delivers exceptional results for dealers, be it sales in Canada or, expansion in North America. Rob brings his strong relational style to every transaction.
Industry Expertise
Testimonials
Read reviews from clients about their experiences working with Rob Armstrong
I would like to thank Rob Armstrong and the Performance Brokerage Services team for their outstanding work on our entry into the US market. Rob quickly identified the ideal stores for Go Auto to make our first US acquisition and was a superb communicator throughout the deal. I found Rob to be the most honest and capable broker we have ever worked with, hands down! We look forward to doing more business with Performance Brokerage Services.
