Dealership Sold

Dave’s Claremore RV

Tulsa, Oklahoma

Performance Brokerage Services, North America’s highest volume dealership brokerage firm, is pleased to announce the sale of Dave’s Claremore RV in Oklahoma from the Pierce family to Lazydays Holdings, Inc.

In 1987, Dave and Gloria Pierce established Dave’s Claremore RV on the historic Route 66. As the business experienced continued growth, it was relocated in 2001 to a newly built 50,000 square foot facility on 19 acres.

Dave Pierce established the company’s vision on customer approval, a friendly atmosphere, cleanliness, professionalism, and an environment where employees can achieve personal growth and feel appreciated.

Dave and Gloria’s daughter, Stephanie Pierce, took over as President in 2017. Having grown up at the dealership, Stephanie continued to embody her father’s vision and kept it flourishing 35 years later.

After the sale, Stephanie commented, “We knew we would be very picky about who we chose to lead and care for our team. We wanted someone who could bring resources, training, and experience that would help our strong, devoted team continue to thrive! Jesse Stopnitzky of Performance Brokerage Services helped us find the perfect match. There were a lot of events in the previous couple of years that led us to Jesse, and we are grateful God put that path in place for us. We couldn’t imagine going through this extensive and emotional process without him to help. Jesse and his team place value on finding the right buyer because they truly understand what it means to part with a business that your family built. Not only did he help walk us through the process, but he eased fears, gave advice, and stayed involved to help with anything he could the entire way. We highly recommend him and his team. Their experience was invaluable.”

Over the last 5 years, Performance Brokerage Services has advised on the sale of over 300 dealerships, making it the highest volume dealership brokerage firm in North America. In 2021, the company consummated 72 transactions, marking a record-breaking year. Jesse Stopnitzky, the exclusive agent for this transaction and the Director of the RV Division for Performance Brokerage Services commented, “In Tulsa, Dave’s Claremore RV is as iconic as the Route 66 on which it resides. As a pioneer, Dave Pierce built a business that was years ahead of the RV industry. Stephanie Pierce has a genuine care for her people and her community that radiates throughout the dealership and among her family of team members. It was an honor to have been entrusted by the Pierce family to manage the sale of their generational business and execute their exit strategy. It was also a privilege working with such a first-class organization in Lazydays. They conducted themselves with the highest level of integrity, negotiating in good faith, striving for a win-win, and respecting the Pierce family legacy.”

Commenting on her family’s choice of Lazydays as the purchaser, Stephanie shared, “Lazydays prioritizes employee and customer satisfaction, just like the Pierce family. It was refreshing to find a corporation that doesn’t have that ‘corporate’ feel or mentality. Lazydays understands that to have first rate customer service, they must have the top team members working in their dealerships across the country. To achieve this, they maintain a culture that is fun and supportive for their team. These are the exact values the Pierce family prioritized for 40 years, and it’s why the dealership has been successful. It makes us proud to know the legacy will continue, and even get better! We know our team and our customers are in great hands!”

The dealership will remain at its current location at 24655 South Highway 66 in Claremore, Oklahoma.

Seller:The Pierce Family
Buyer: Lazydays Holdings, Inc.

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