Joe Cardinale and the Cardinale Automotive Group sells Monterey Harley-Davidson in Salinas, California to Rich Gargano & Cliff Chester of House of Thunder Harley-Davidson in Morgan Hill, California. This is the second dealership purchased by Rich through George Chaconas. This transaction was exclusively facilitated by Performance Brokerage Services.

Official Press Release:
Performance Brokerage Services, a new car and Harley-Davidson dealership broker is pleased to announce the sale of Monterey Harley-Davidson in Salinas, California and its Alternate Retail Outlet on Cannery Row from Cardinale Automotive Group to Rich Gargano & Cliff Chester. Cardinale Autmotive Group is now comprised of 16 new car dealerships offering brands such as Acura, Audi, BMW, Genesis, GMC, Hyundai, Mazda, Nissan, Toyota and Volkswagen as well as a used car dealership. Joe Cardinale decided to divest of his interested in the Harley-Davidson franchise and focus his attention on the automotive franchises. Joe Cardinale commented, “George Chaconas of Performance Brokerage Services approached me on behalf of a client to consider selling my Harley-Davidson dealership. After careful consideration, I was open to discussions. I highly recommend George Chaconas to help you sell your dealership, as he was persistent, professional and exhibited exceptional follow-up.

Rich Gargano purchased House of Thunder Harley-Davidson in Morgan Hill, California in 2015. Rich partnered with Cliff Chester, who owns 7 Harley-Davidson dealerships in Idaho, Nevada and Wyoming, to take a run at purchasing Rich’s competing Harley-Davidson dealership. Located just 35 miles from House of Thunder Harley-Davidson and Rich’s home base, Monterey Harley-Davidson was a perfect strategic acquisition for him. The Alternate Retail Outlet also allows Rich the right to sell Harley-Davidson merchandise, apparel and gifts on the historic Cannery Row in Monterey. Following the purchase, Rich Gargano shared, “I reached out to George Chaconas of Performance Brokerage Services to see if he could help me purchase a contiguous Harley-Davidson dealership in order to grow my business. With his help and tenacity, including his relationships in the industry, he was able to help me acquire my second Harley-Davidson dealership.”

Monterey Harley-Davidson will operate under its new name West Coast Harley-Davidson and will remain at its current location at 333 North Main Street in Salinas, California 93901.

George C. Chaconas, the exclusive agent for this transaction and the head of the National Harley-Davidson and Powersports Division for Performance Brokerage Services commented, “It was a pleasure working with such gentlemen in this transaction. I am honored to be a part of Rich’s and Cliff’s growth and wish him continued success.”