Performance Brokerage Services, North America’s highest volume dealership brokerage firm, is pleased to announce the sale of Minard’s Leisure World in Weyburn and Watrous, Saskatchewan from Susan and Gene Minard to Traveland RV.
Minard’s Leisure World, founded in 2004 by Susan and Gene Minard, is the #1 volume RV dealer in Saskatchewan. For the past 21 years, it has been a major presence in the province’s RV community, recognized for excellent customer service, a strong company culture, and a lineup of leading brands. Minard’s has earned recognition as one of the Top 50 Dealers by RV Business, the ABEX Award for Business of the Year and Marketing from the Saskatchewan Chamber of Commerce, and designation as one of Canada’s Best Managed Companies by Deloitte Canada. Following their decision to retire, Susan and Gene Minard leave behind an exceptional legacy for Traveland RV to carry forward.
Over the last 5 years, Performance Brokerage Services has advised on the sale of nearly 400 dealerships, making it the highest volume dealership brokerage firm in North America. Jesse Stopnitzky, Co-Owner of Performance Brokerage Services and Bruce Marcia, Partner of the Canadian Outdoor Recreation Division for Performance Brokerage Services, were the exclusive sell-side advisors for this transaction.
Bruce Marcia commented, “Being from Saskatchewan originally and having family there, I have known about Minard’s Leisure World both personally and professionally. This has been a well-run dealership with a strong marketing campaign, a solid message, and great service. It was an honor and privilege to work with this highly reputable company and represent Susan and Gene Minard in achieving their goal of finding the right buyer to continue the legacy they worked so hard to build. They truly are ‘salt of the earth’ people who really made a difference in finalizing this sale. I wish them both nothing but the best for the future.”
Traveland RV, family-owned and founded in 1977, is one of the largest RV dealer groups in Canada. While representing many of the industry’s leading brands, Traveland RV is the #1 Airstream dealer in Canada and a top-10 Jayco dealer in North America. The company operates 9 locations across Alberta, British Columbia, and Saskatchewan, with its Martensville location having also been acquired through Performance Brokerage Services.
Chris Clarke, Managing Director of Traveland RV shared, “We are pleased with the acquisition of Minard’s Leisure World as Traveland RV continues to strategically grow across western Canada. Susan and Gene have built a solid and highly reputable business which was quite evident when we had the opportunity to work with them previously at off-site events. Our cultures, work ethics, and focus on customer service are closely aligned, so when Bruce Marcia of Performance Brokerage Services approached us with an opportunity to expand our group, we were very interested. An acquisition of this size can take some time to complete, so we weren’t sure about the tight timeline involved. However, with full cooperation from everyone, we were able to make it happen. Bruce did a great job in keeping the information flowing back and forth on a timely basis, and I appreciated that he was available anytime we needed him. What we valued most was the integrity and openness to share information on both sides, that Susan and Gene were a pleasure to work with, and that Bruce provided insight to address our issues and concerns. I would recommend Bruce and the Performance Brokerage Services team to anyone looking to buy or sell their dealership, and I look forward to working with them in the future.”
Minard’s Leisure World will be renamed Traveland’s Minard’s RV, and both the Weyburn and Watrous, Saskatchewan locations will remain at their current sites.
