NPDA - Performance Brokerage Services

Join us at the NPDA Dealer Connect!

Performance Brokerage Services is proud to be exhibiting at the 2025 NPDA Dealer Connect, taking place September 21–23, 2025, at the Hilton Columbus Downtown in Columbus, Ohio. This premier education and networking event brings together powersports dealers from across the country. Join us in Columbus to connect with our team and discover how our trusted dealership brokerage firm can help you buy or sell a dealership with confidence, confidentiality, and care.

Are we finally entering the new normal? Gain insight on the current buy-sell market conditions, understand how dealerships are being valued post-COVID, and obtain the keys that can ensure a successful transaction.

If you are considering a purchase or sale in the next few years, this is the place to start. Don’t miss this opportunity to learn valuable insights and strategies for navigating the buy-sell market successfully!

With over 900 dealerships sold and a 90% closing rate, we are North America’s highest volume dealership brokerage firm. Our experience is unparalleled and our reputation is governed by the utmost integrity and ethical conduct.

We look forward to seeing you at NPDA Dealer Connect 2025!

MESSAGE US

30+

Years Experience

900+

Dealerships Sold

90%

Closing Rate

Meet Us at NPDA Dealer Connect

Looking forward to great conversations and connections at NPDA Dealer Connect! Come find us onsite.

Southeast

George C. Chaconas

Senior Partner, CBI/M&AMI

Courtney Bernhard - Powersports - Performance Brokerage Services

Featured Transactions

Sold

Beach House & Carolina Coast Harley-Davidson
Shallotte & Wilmington, North Carolina

Acquired by Charlie Cole, Will Cole, and Freddy Tedesco from Rick & Janice Noyes.

Seller

Buyer

Sold

Cox’s Harley-Davidson sells to Carson Baker with Performance Brokerage

Cox’s Harley-Davidson
Rock Hill, South Carolina

Acquired by Carson Baker from Jan Cox

Seller

Buyer

Sold

Sloan's Motorcycle & ATV sells to Kirk Auto Company with Performance Brokerage

Sloan’s Motorcycle & ATV
Murfreesboro, Tennessee

Acquired by Cannon Kirk of Kirk Auto Group from Julie Link and William, Curtis, Matt Sloan

Seller

Buyer

Sold

Renegade Harley-Davidson sells to Ed Morse Automotive with Performance Brokerage

Renegade Harley-Davidson
Springfield, Missouri

Acquired by Ed Morse Automotive Group from H&H Automotive Group

Seller

Buyer

Sold

Motorcycles of Charlotte & Greensboro sells to Sonic Automotive with Performance Brokerage

Motorcycles of Charlotte & Greensboro
Charlotte & Greensboro, North Carolina

Acquired by Sonic Automotive from Mark Engel

Seller

Buyer

Sold

Signature Harley-Davidson sells to Evan Schipper with Performance Brokerage

Signature Harley-Davidson
Perrysburg, Ohio

Acquired by Evan Schipper from Michael Lenhart.

Buyer

Sold

Frontier-Harley-Davidson-Steven-Towers-Performance-Brokerage

Frontier Harley-Davidson
Lincoln, Nebraska

Acquired by Steven Towers from Steve and Jeff Hinchcliff

Seller

Buyer

Sold

MotorCity Power Sports sells to Campbell Dealership Group with Performance Brokerage

MotorCity Power Sports
Bloomfield Hills, Michigan

Acquired by Campbell Dealership Group LLC from Thomas Celani

Seller

Sold

Logan Motorcycle Sales sells to United Motorsports with Performance Brokerage

Logan Motorcycle Sales & Hatfield McCoy Powersports
Wilkinson, West Virginia & Belfry, Kentucky

Acquired by Mitch Potter of United Motorsports from Mike Ratz

Buyer

Sold

Freedom Cycle
Concord, New Hampshire

Acquired by Joel Wheeler of MOMS from Rupert Dance.

Seller

Buyer

Sold

Redding Harley-Davidson
Redding, California

Redding Harley-Davidson acquired by Rami Yanni of Wise Auto Group & Wise Riders from the Wright Family.

Seller

Buyer

Sold

OC & Coronado Beach Harley-Davidson
Irvine & National City, California

Acquired by Rami Yanni & Wise Auto Group from Mark Smith

Seller

Buyer

Sold

Down Home Harley-Davidson
Burlington, North Carolina

Acquired by Phil Mitchell & Dan Roland from Fredd Bosshardt

Seller

Sold

Okoboji Indian and Okoboji Motorsports
Spirit Lake, Iowa

Acquired by C & B Powersports from Ken Kenma.

Buyer

Sold

Pocono Mountain Harley-Davidson
Tannersville, Pennsylvania

Acquired by Steve & Anne Deli from Jim & Linda Schlier.

Seller

Buyer

Sold

Open Road Harley-Davidson

Acquired by Matt Chiappetta & Bruce Miner from Pete Johnson & Lori Thiel.

Seller

Sold

Shelton’s Harley-Davidson
Smithfield, North Carolina

Acquired by Carson Baker from Shelton & Sharon Davis.

Buyer

Sold

Star City Motor Sports
Lincoln, Nebraska

Acquired by Elway Powersports from Robert Kay.

Seller

Buyer

Sold

Dutchess Recreational Vehicles sells to Jim Batterton from Performance Brokerage Services

Dutchess Recreational Vehicles
Poughkeepsie, New York

Acquired by Jim Batterton from Ken & Jeff Conston

Seller

Buyer

Sold

Platte River Harley-Davidson
Grand Island, Nebraska

Acquired by Steve & Jeff Hinchcliff from Robert Kay.

Buyer

Testimonials

Looking to continue to expand our presence in Florida, George Chaconas of Performance Brokerage Services introduced us to Beach Blvd Motorsports & Marine in Jacksonville, Florida. It was a perfect strategic fit for our other dealerships in the market. Having worked with George for almost 20 years, it was another great experience and successful acquisition. I look forward to working with George and his team in the near future. If you are considering selling or retiring soon, now is the time to get ahead of the possible increase in capital gains taxes. Don’t wait, call George Chaconas of Performance Brokerage Services now!

Mark Tkach

RideNow Powersports

Testimonials

I have known George Chaconas for several years as the go-to-guy to help facilitate the buying and selling of Harley-Davidson dealerships. I asked him to keep me in mind when he had an opportunity that fit my profile. George introduced me to Las Vegas Harley-Davidson and the affiliated dealerships, and within a very short time, we had a deal. Don & Tim were great sellers and we hit it off immediately. George was very instrumental in navigating the process and keeping me in the loop, as this acquisition had a lot of moving parts. I had an excellent experience with George and thank him very much for helping me grow my Harley-Davidson dealership group. I look forward to working with him and Performance Brokerage again soon!

John Morotti

Las Vegas Harley-Davidson

Testimonials

George Chaconas and Juan Pardo of Performance Brokerage were great to work with. They understand our growth strategy and always provide valuable market insights.

Michael Maledon

Elway Powersports

Testimonials

I want to express my appreciation for all of your hard work on our recent transaction. Identifying a potential purchase who would see the value in our situation and helping such a purchaser to enter into a contract which was fair for both parties required an incredible amount of focus by you and your associates.

Selling a dealership the size and complexity of Fort Lauderdale Harley-Davidson is not without its unexpected circumstances. Your guidance and help in that regard was material to our having a transaction which closed on time, within the parameters of our agreement. Not always the case when guidance of your stature is not available.

I personally thank you for all of your hard work on everyone’s behalf. The result for my associates, the purchase and their associates, and you and your associates was excellent. I would not hesitate to recommend you and/or your company to represent a seller’s interest when undertaking a transaction of this nature.

E. B. Chester

Fort Lauderdale Harley-Davidson

Testimonials

Sheehy Auto Stores has been in my family for 50 years. We have experienced steady growth and own and operate 17 locations in the Mid-Atlantic region with 20 franchises. George Chaconas provided me with a professional, comprehensive package which helped me understand the market conditions and the opportunity. I relied on George’s industry knowledge and experience to help navigate the transaction. He was always very responsive, timely and communicated very effectively throughout the process. I am very pleased how George handled himself as a professional and industry expert.

Vince Sheehy, IV

Sheehy Auto Stores

Why Should I Hire a Broker?

A dealership often represents the majority of a family’s net worth and should be handled with care by an experienced broker. We actively manage the buy-sell process from beginning to end. We help you establish an asking price consistent with the market conditions and latest trends, develop a custom-tailored marketing strategy to identify the buyers most qualified to meet your specific goals, negotiate from a position of strength to maximize the value of your business, guard your confidentiality, guide you through the complexities of the transaction, and assist with the due diligence stage and through the closing, while ensuring that your best interests are protected. We are a full-service brokerage firm, by your side every step of the way.

Why Is PBS Different?

With PBS, you can expect the full force of a powerhouse brokerage firm with a personal touch. Family-owned and operated, we ensure that every client gets the proper attention he or she deserves, treating our clients like we would our own family. Our reputation is governed by the highest level of integrity and ethical conduct. These core values run deep throughout our firm and are the foundation for our success. As such, you can trust that your best interests are always at the forefront of our actions.

Experience the difference!

We charge a success fee only with no upfront fees and no retainers.

Our engagement agreements are straight-forward, flexible, and with no fine print.

We do not hoard listings to build an inventory.

We work hard to accomplish the unique goals of our clients.

With a 90% closing rate, we actively manage the process to ensure its success.

We provide regular updates on activity flow and expert guidance at every step.

Having genuine care for our clients, they often become our friends in the end.

Understanding these are life changing decisions, we take a no-pressure approach. Your satisfaction is our top priority and you will not be disappointed.

What Are Your Fees?

While providing an unmatched quality of service and a higher closing rate, we offer a competitive and reasonable fee structure. We do not charge any retainers nor upfront fees like most other brokerage firms. We do not expect any reimbursement of marketing or travel costs. We charge a success fee only, paid at closing and after you are paid.

How Do You Maximize Value?

The sale of your business is the last opportunity for the assets to generate income for you. We work hard to maximize the value on your behalf.

Earnings Adjustments: We adjust the earnings to reflect discretionary and one-time expenses, which enhances the representation. We factor the upside potential, a host of intangible variables, and the market trends that further influence the value.

Asset Adjustments: Accounting for accelerated depreciation, assets that are not booked, and varying valuation methods, the value of your assets may be significantly higher than book value.

Expert Negotiations: We negotiate on your behalf from a position of strength as industry experts with local market familiarity, utilizing an unmatched amount of data from national transactions across our 10 offices.

The Deal Flow: Creating a competitive environment among multiple buyers ensures you receive fair market value. Buyer’s decision to buy is validated knowing others are also interested. A sense of urgency and fear of loss are introduced, expediting the process and ensuring timely performance and continued fair negotiations.

How Long is the Process?

The sales cycle from engagement to closing ranges on average from 6-8 months. How do you expedite the process? Early preparation of your dealership for a sale. Establish an asking price consistent with market conditions. Maintain clean books and records. Involve specialized attorneys and accountants. Utilize an experienced dealership broker to identify a unique and motivated purchaser, and to help you avoid pitfalls and delays.

Join us at the NPDA Dealer Connect!

Meet Us at NPDA Dealer Connect

Featured Transactions

Testimonials

Testimonials

Testimonials

Testimonials

Testimonials

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