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Asa Murray

George Chaconas of Performance Brokerage Services contacted me in reference to a Harley-Davidson dealership he had engaged to market and sell. After I signed the Confidentiality Agreement, George shared the opportunity and information on Harley-Davidson of Long Branch, New Jersey. I have had a strong interest and desire to own that dealership and expand my territory for years. I was very excited about working with George and making a deal happen. This dealership was the perfect strategic fit. George was very informative, professional, and shared all pertinent information very quickly. He was extremely helpful in successfully maintaining confidentiality while negotiating through the Letter of Intent, especially since the seller, Jeff Margaritell was very concerned about word getting out that he was selling his dealership. I knew that Jeff was most likely nervous and uncomfortable about me having discussions about and buying his store as we were direct competitors for many years. Once Jeff and I became comfortable with each other, with George’s assistance, we were able to work through a buy/sell in order to consummate a deal that all parties felt was fair and equitable. I look forward to continuing the legacy that Jeff began 43 years ago at Harley-Davidson of Long Branch. I greatly appreciate George’s assistance in navigating through this transaction and would definitely recommend him and Performance Brokerage Services if you are buying or selling a dealership.