Rob Armstrong
Senior Partner
Rob Armstrong has three decades of success across automotive and related sectors, with leadership and executive roles spanning retail automotive, aftermarket sales, IT, SaaS, mobile app development, and insurance. Rob served as the Executive Vice President for Tricor Automotive Group, a dealer-owned organization with nearly 300 car dealerships nationwide. A Northwood University graduate (BBA in Management and Marketing with minors in Accounting and Automotive Studies), Rob has cultivated business acumen across Canada and the USA. Now, as the Owner of Performance Brokerage Services in Canada, he’s pioneering a novel approach to deal-making. From the Canadian Headquarters in Burlington, Ontario, Rob has built a team that delivers exceptional results for dealers, be it sales in Canada or, expansion in North America. Rob brings his strong relational style to every transaction.
Industry Expertise
Fort Erie, Ontario Canada
Acquired by Northern Roads Auto Group from William Pasincky Jr. and Michael Pasincky
Ingersoll, Ontario
Acquired by Michael Carmichael of UpAuto from Don Searles
Hilo & Kailua-Kona, Hawaii
Acquired by The Steve Marshall Group from Joe Hanley
Peterborough, Ontario, Canada
Acquired by Rory Campbell and Curtis Clifford of Harwood Auto Group from David McGee and J.R. McGee
Sudbury, Ontario
Acquired by Palladino Auto Group from Brian Doyle & Blake Didone.
Bellingham, Washington
Acquired by Go Auto from Al Monjazeb.
Testimonials
Read reviews from clients about their experiences working with Rob Armstrong
I would like to thank Rob Armstrong and the Performance Brokerage Services team for their outstanding work on our entry into the US market. Rob quickly identified the ideal stores for Go Auto to make our first US acquisition and was a superb communicator throughout the deal. I found Rob to be the most honest and capable broker we have ever worked with, hands down! We look forward to doing more business with Performance Brokerage Services.
“We had the privilege of working with Rob Armstrong of Performance Brokerage Services on the acquisition of our Toyota dealership, and his guidance was nothing short of exceptional. From the outset, Rob recognized the deep significance of this transition—entrusting the Pasincky family’s legacy to Northern Roads—and he approached every stage with remarkable care, empathy, and diligence. Rob ensured that what mattered most to the vendor was understood and respected, while also keeping the process seamless and balanced for all parties involved. His professionalism, steady focus, and ability to navigate both the technical and emotional aspects of this deal set him apart. For us, this was more than a business transaction—it was about carrying forward a family’s story. Rob never lost sight of that. We could not be more grateful for his role in this journey and we recommend him wholeheartedly to anyone considering a complex or sensitive dealership transaction. We look forward to the opportunity to work with him again.”
“Working with Rob Armstrong from Performance Brokerage Services was an absolute pleasure. His patience, professionalism, expertise, and dedication made acquiring this new dealership a positive experience. Rob's deep understanding of the industry and commitment to ensuring that both parties communicated effectively and clearly were evident throughout our interactions. He was always responsive and proactive and went above and beyond to address our questions and concerns.”
As you might imagine, the decision to sell our dealership after 62 years in the family did not come about overnight. Rob Armstrong was the quintessential professional throughout the entire sales process, and his patience, understanding, and sage advice proved invaluable. The best compliment I could bestow on Rob and Performance Brokerage Services is that throughout the entire process, they did exactly what they said they would do and more. It did not go unnoticed that on closing day, Rob was on-site all day when the purchaser’s broker was oddly a no-show. Rob and Performance Brokerage provided best-in-class service at a fair price. Bravo. Lastly, Rob is every bit a ‘car guy’ who loves the business and cars, particularly fast ones!
Working with Rob Armstrong on the acquisition of Doyle CDJR was an exceptional experience! Rob's deep industry knowledge and strategic approach were invaluable in navigating the complexities of the deal. He was always available to answer our questions and provide clear, comprehensive advice at every step. Rob's dedication to our success and his ability to secure favorable terms were truly impressive. We are grateful for his hard work and unwavering support throughout the process. We highly recommend Rob Armstrong to anyone in need of expert automotive brokerage services.
We appreciated the professionalism and guidance provided by Performance Brokerage Services throughout this transaction. Their team made the process smooth from start to finish, and we’re excited to continue serving the community under the Lakewest Ford Lincoln name.
I just wanted to say how pleased we are with Rob Armstrong of Performance Brokerage Services’ work ethic, professionalism, and personal service while representing our dealership through a successful closing. Having never gone through a sale, it was very comforting that he was available any day/time we needed him, and he understood it was both an emotional time as well as an important business transaction. He has proven himself to be a dedicated broker, but more than that, we consider him a friend.
Rob Armstrong and the team at Performance executed this deal at the highest level. Really not a hiccup in the whole deal and found us the perfect buyer very quickly. I love doing business with Performance. First Class deal all around.
