Performance Brokerage Services, North America’s highest volume dealership brokerage firm, is pleased to announce the sale of Kolosso Toyota in Appleton, Wisconsin from Bill and Barb Kolosso to Kocourek Automotive.
Kolosso Toyota is a family-owned and operated dealership established in 1977, when the Kolosso family acquired the Toyota franchise. The dealership moved to its current location in 1980 and has since been expanded several times.
The Kolosso family’s automotive roots trace back to 1929, when Bill and Barb Kolosso’s grandfather opened a family auto body and repair shop. Their father, Robert “Bob” Kolosso Jr., worked for his father before starting Kolosso Auto Sales in 1949, laying the foundation for Kolosso Toyota. Bill and Barb, the second generation of family ownership, grew up in the business and led the dealership for many years, continuing the family’s commitment to customers and the community.
During their tenure, Kolosso Toyota received multiple recognitions for customer service, sales, and excellence from industry organizations. The dealership has also been active in the local community, serving as a vehicle donation center for Rawhide Youth Services, supporting at-risk youth, and contributing to Harbor House, a local domestic abuse shelter.
After the sale, Bill and Barb Kolosso shared, “This was our first time going through a buy-sell and we couldn’t have been more pleased with the experience. From our very first meeting, Jamie Farley of Performance Brokerage Services guided us through every step of the process, determining value, securing offers quickly, and keeping us informed the entire way. Her follow-up was impeccable, and she made what could have been an overwhelming process feel as simple as possible. Most importantly, Jamie and the Performance Brokerage Services team always listened to what was important to us and made sure those priorities were respected throughout the transaction. In the end, we were truly happy with the outcome and grateful for how quickly and smoothly everything came together.”
Over the last 5 years, Performance Brokerage Services has advised on the sale of nearly 400 dealerships, making it the highest volume dealership brokerage firm in North America. Paul Kechnie, Senior Partner, Jamie Farley, Partner, Emily Bourne, Partner, and Matt Willis, Partner of the Texas & Midwest Offices for Performance Brokerage Services were the exclusive sell-side advisors for this transaction.
Jamie Farley commented, “Having had the privilege of working with Bill and Barb Kolosso for nearly a decade during my time with Toyota, I was truly honored to represent them in the sale of Kolosso Toyota in Appleton, Wisconsin, to Keith Kocourek of Kocourek Automotive. Helping Keith acquire his first Toyota dealership made this transaction especially rewarding. It was a meaningful transition with one family passing along their Toyota legacy and another beginning theirs. Congratulations to Keith and his team on this exciting milestone, and I wish Bill and Barb all the best as they embark on their next chapter.”
Kocourek Automotive proudly serves Wisconsin, offering Audi, Chevrolet, Volkswagen, Hyundai, Subaru, Ford, Nissan, Kia, and now Toyota. President of Kocourek Automotive, Keith Kocourek, began his automotive career with humble beginnings, washing cars at a dealership during high school. After earning a degree in Automotive Management, he steadily advanced through the industry, becoming a partner in 1995. In 2000, Keith purchased the remaining stock from his partner, Jim Carter, and Jim Carter Chevrolet became Kocourek Chevrolet. The group now operates six dealerships across Wisconsin, including the recently acquired Kolosso Toyota in Appleton, which adds the Toyota brand to its portfolio and extends its reach beyond central Wisconsin.
Kocourek Automotive remains deeply committed to giving back and positively influencing its community. Through the Kocourek Kids Foundation, the group supports organizations and initiatives that make a difference in young lives.
Keith Kocourek shared, “Jamie Farley of Performance Brokerage Services was outstanding to work with throughout this process. She was always available, quick to answer questions, and served as an excellent liaison between me and the seller. Jamie, Paul Kechnie, and the entire Performance Brokerage Services team handled every detail, large and small, with professionalism and care. Jamie’s Toyota expertise especially stood out, and her guidance through the OEM application and approval process made the journey to closing smooth and successful. I truly appreciated her dedication and support every step of the way.”
Kolosso Toyota will remain at its current location at 3000 West Wisconsin Avenue in Appleton, Wisconsin.
