Performance Brokerage Services announces the sale of Iron Town Harley-Davidson in New Berlin, Wisconsin from H2D Motorcycle Ventures, LLC to Lone Star – Cardinal Motorcycle Ventures VIII, LLC. The dealership known as Hal’s Harley-Davidson was family owned for over 40 years when it was purchased by Sara and Eric Pomeroy in 2016. The dealership was renamed to Iron Town Harley-Davidson after a naming raffle by the employees of the newly acquired dealership.
George C. Chaconas, the exclusive agent for this transaction and the head of the National Harley-Davidson and Powersports Division for Performance Brokerage Services commented, “Having sold Hal’s Harley-Davidson to Sara and Eric Pomeroy, it was an exceedingly difficult and emotional process to sell it on their behalf through bankruptcy. After a long marketing and auctioning process, we successfully sold the assets. Unfortunately, the dealership will remain closed. The surrounding dealerships will provide support to the current riders.”