Performance Brokerage Services, North America’s highest volume dealership brokerage firm, is pleased to announce the sale of Louisburg Garage in Cuba City, Wisconsin from Mike Timmerman and Mary Ann Timmerman Survivors Trust to Chad Richardson.
Louisburg Garage is a third-generation, family-owned and operated dealership, founded in 1939 by Ervin Timmerman. The dealership secured the Chrysler Dodge Jeep Ram franchise in 1992, building on its long history of customer loyalty and community trust. In 1977, Ervin’s sons, Floyd and Mike Timmerman, took over the business and continued its growth. Following Floyd’s passing in 2018, Mike Timmerman continued to operate the dealership, upholding the family’s legacy in the community, with support from family members involved in office and sales operations.
After the sale, Carrie Lory, daughter of Mary Ann Timmerman and niece of Mike Timmerman, shared, “Matt Willis and Emily Bourne of Performance Brokerage Services were highly responsive, easy to work with, and consistently professional. We trusted them to handle the sale of our family business, which my grandfather started 86 years ago, and we were very pleased with the outcome.”
Over the last 5 years, Performance Brokerage Services has advised on the sale of nearly 400 dealerships, making it the highest volume dealership brokerage firm in North America. Paul Kechnie, Senior Partner, Matt Willis, Partner, and Emily Bourne, Partner of the Texas & Midwest Offices for Performance Brokerage Services were the exclusive sell-side advisors for this transaction.
Matt Willis commented, “It was an honor to work with the Timmerman family on the sale of Louisburg Garage. This dealership has been a cornerstone of the community for generations, and helping facilitate a smooth transition to Chad Richardson was incredibly rewarding. We’re proud to have supported the Timmermans and Chad throughout this milestone transaction.”
Emily Bourne added, “Transactions like this are why we love what we do. Louisburg Garage has a rich family legacy, and our goal was to ensure the sale honored that history while providing a seamless experience for both the Timmermans and Chad Richardson. Seeing the families satisfied with the outcome makes all the effort worthwhile.”
Chad Richardson expands his dealership portfolio with the addition of Louisburg Garage, a multi-franchise dealership representing Chrysler, Dodge, Jeep, and Ram. This complements the brands he currently represents at his Dubuque location, which include Buick, Cadillac, GMC, and Honda.
Chad Richardson shared, “Working with Matt Willis and Emily Bourne at Performance Brokerage Services was a great experience. They made the purchase of Louisburg Garage in Cuba City smooth and straightforward, and their professionalism and guidance were second to none. I would highly recommend them to anyone looking to buy or sell a dealership.”
The dealership will be renamed Richardson Motors Wisconsin, Inc. and will remain at its current location at 2049 Louisburg Road in Cuba City, Wisconsin.
