Northern Roads Auto Group has completed the acquisition of Bill’s Toyota, Canada’s Oldest Toyota Dealer and a respected family-owned dealership, with Performance Brokerage Services Canada guiding the transaction.
Founded and operated by the Pasincky family, Bill’s Toyota has long been recognized for its commitment to customer service and community. The sale marks both the continuation of a proud family legacy and an exciting new chapter under Northern Roads’ leadership.
Rob Armstrong, Senior Partner at the Canadian headquarters of Performance Brokerage Services, represented both the seller and the buyer in the transaction. Known for his senior-led, relationship-driven approach, Armstrong ensured a smooth, balanced, and confidential transition.
“Bill Jr. and Michael weren’t sure they needed a broker to complete the sale of their Toyota dealership,” said Rob Armstrong, Senior Partner at Performance Brokerage Services Canada. “After working with them to identify the right buyer, at the right valuation, they both expressed deep appreciation for having trusted us to guide the process and it was an honour to be entrusted with their family legacy. Representing both parties requires maintaining balance, trust, and momentum from start to finish. It was a pleasure to work with Northern Roads as they grow in Ontario. Selling a dealership can appear straightforward, but once you’re in it, the complexity and emotions quickly surface and can easily stall or derail a deal. My role was to navigate those moments with fairness and focus so everyone could move forward confidently. In the end, we achieved a smooth transition and both sides were very pleased with the outcome.”
Luciano Butera of Northern Roads Auto Group shared his experience working with Armstrong and Performance Brokerage Services:
“We had the privilege of working with Rob Armstrong of Performance Brokerage Services on the acquisition of our Toyota dealership, and his guidance was nothing short of exceptional. From the outset, Rob recognized the deep significance of this transition—entrusting the Pasincky family’s legacy to Northern Roads—and he approached every stage with remarkable care, empathy, and diligence.
Rob ensured that what mattered most to the vendor was understood and respected, while also keeping the process seamless and balanced for all parties involved. His professionalism, steady focus, and ability to navigate both the technical and emotional aspects of this deal set him apart.
For us, this was more than a business transaction—it was about carrying forward a family’s story. Rob never lost sight of that. We could not be more grateful for his role in this journey and we recommend him wholeheartedly to anyone considering a complex or sensitive dealership transaction. We look forward to the opportunity to work with him again.”
This transaction underscores the growing footprint of Northern Roads Auto Group and highlights the trusted role Performance Brokerage Services continues to play in dealership succession and acquisitions across Canada.
