Comments from Harley-Davidson & Powersports dealers.


The Performance Brokerage Services team has developed an excellent network of business contacts and service providers including attorneys, appraisers, and accountants. Four Corners Harley-Davidson and Four Corners Powersports was the second dealership George Chaconas sold for me. George and his Associate, Courtney Bernhard, did an excellent job. They identified four highly interested and qualified buyers. While two letters of intent were submitted, we ultimately negotiated with the buyer that submitted the best offer. All transactions have problems, but when we encountered them, George and his team used their business network, expertise, and experience to help us resolve them. We greatly appreciate their help and are looking forward to retirement.

Tom McCreery, Seller
Four Corners Harley-Davidson, New Mexico

We have known of George Chaconas and his expertise in the brokerage of Harley-Davidson dealerships for many years. When it came time to sell, we were very impressed with George and signed up with Performance Brokerage Services. If not for his marketing efforts, tenacity, relationships and negotiating skills, this deal never would have happened! We are very happy with the services provided and would highly recommend George if you are ever considering selling your dealership.

– Jack Fares & Jerry Carter

Four Rivers Harley-Davidson, Kentucky

George Chaconas contacted me last year to make me aware that he had heard rumors and speculation that I was considering selling my dealership. I had heard of George as I had received his frequent emails and mailers with Harley-Davidson dealerships for sale, recent transactions, client testimonials and buy/sell market conditions. I invited George to meet with me offsite to discuss selling my Harley-Davidson dealership. George and I built a great rapport where I felt comfortable to hire him to market and sell my dealership. George and Performance Brokerage Services created a very professional and thorough marketing prospectus showcasing my dealership beautifully, identified numerous qualified buyers in a short period of time, and successfully negotiated a win-win sale to Sheehy Auto Stores. George was highly professional, diligent and very helpful to me during the buy/sell process. George will become more than just your broker, he will become your friend. If you are considering selling I would highly recommend George Chaconas and Performance Brokerage Services.

– Robert DeHaven, Seller

Patriot Harley-Davidson of Fairfax, Virginia

This is our third Harley-Davidson acquisition with the help of George Chaconas and Juan Pardo of Performance Brokerage Services. We previously acquired Frontier Harley-Davidson in Lincoln, Nebraska and Renegade Harley-Davidson in Springfield, Missouri, and they were instrumental in getting both of those deals done. As we looked at new strategic opportunities for growth, George and Juan introduced us to Platte River Harley-Davidson in Grand Island, Nebraska. They were very involved in every aspect of the buy-sell process and integral in getting it to the finish line. If you are in the market to acquire a Harley-Davidson dealership or are considering selling your dealership, I strongly recommend George and Juan at Performance Brokerage Services.

– Jeff Hinchcliff, Buyer

Platte River Harley Davidson, Nebraska

I was looking to smell the roses, spend more time with my family and friends, and take more adventure trips. As I did not have a succession plan, I decided to hire the professional industry experts, George Chaconas and Juan Pardo of Performance Brokerage Services, to help me navigate this life changing decision. Although I wanted to sell my business, I also deeply cared for my staff, and wanted them in the right hands after my exit. The Performance Brokerage team was sensitive to that and brought the right buyers to the table, and I am very grateful to them for this. I have no doubt that I made the right decision to work with George and Juan of Performance Brokerage Services.

– Robert Kay, Seller

Platte River Harley Davidson & Star City Motor Sports, Nebraska

We had been looking to expand to Southern California and were very pleased to begin talks for Orange County Harley. After reviewing the information and visiting the dealership, with the help of Juan Pardo and George Chaconas we were able to work through a buy/sell and come to an agreement everyone was happy about. I appreciate their constant follow-up and assistance in making this deal happen and would highly recommend Performance Brokerage Services if you are looking to buy or sell a dealership.

– Mark Smith

Harley-Davidson Group, Texas

After 28 years of being a Harley-Davidson dealer, we decided to sell Orange County Harley-Davidson. We reached out to George Chaconas of Performance Brokerage Services because they had sold many of my dealer-friends' stores. George's experience and expertise are unmatched in our industry. His communication and honesty were a breath of fresh air. We also want to thank Juan Pardo for his exceptional tenacity and follow-up. George should be your only call if looking to buy or sell a dealership.

– Ray Malzo

Orange County Harley-Davidson, California

I would like to thank George Chaconas and Courtney Bernhard of Performance Brokerage Services for introducing me to Teddy Morse and Randy Hoffman of the Ed Morse Group to purchase our 4 dealerships. Teddy and Randy were delightful and very professional to work with. We spoke with 6 other potential buyers, but Teddy’s group was the best fit because they are also a family-owned business. The group will work perfectly with our employees and that was our main goal. 

– Sheila Umphrey, Seller

Cowboy Harley-Davidson & Cowboy Powersports, Texas

George Chaconas reached out to me last year on behalf of a buyer to see if I would have an interest in selling. After a series of events that was happening at the Motor Company, I explored the possibility. I was not sure if we could get enough money to retire, so George prepared a complimentary evaluation for us and the numbers worked. George was referred to me by a very close Harley-Davidson dealer friend that he successfully helped sell his dealership. So I called George, we met for lunch, and I hired him. Within 30-45 days, we had multiple offers and went on to negotiate a buy-sell and a real estate purchase agreement with a well-qualified and motivated buyer. We had a very successful and smooth closing. I want to thank George Chaconas and Performance Brokerage Services for their professionalism, tenacity, commitment, discipline and perseverance to get this deal done for me and my family. We are very happy and look forward to the next chapter in our lives. I would highly recommend George Chaconas and PBS if you are considering retiring sooner than later!

– Ken Lipack, Seller

Harley-Davidson of Charlotte, North Carolina

I met George Chaconas at my dealership and had no idea I would be acquiring a neighboring store with his help. George was very easy to work with and helped make our deal happen. Thank you, George for helping us grow. I would recommend George Chaconas and Performance Brokerage Services when buying a dealership!

– Oliver Shokouh, President

Glendale Harley-Davidson, California

TELEPHONE 949.461.1372 FAX 949.461.1358