Comments from Harley-Davidson & Powersports dealers.


The Performance Brokerage Services team has developed an excellent network of business contacts and service providers including attorneys, appraisers, and accountants. Four Corners Harley-Davidson and Four Corners Powersports was the second dealership George Chaconas sold for me. George and his Associate, Courtney Bernhard, did an excellent job. They identified four highly interested and qualified buyers. While two letters of intent were submitted, we ultimately negotiated with the buyer that submitted the best offer. All transactions have problems, but when we encountered them, George and his team used their business network, expertise, and experience to help us resolve them. We greatly appreciate their help and are looking forward to retirement.

Tom McCreery, Seller
Four Corners Harley-Davidson, New Mexico

I have known George Chaconas of Performance Brokerage Services for many years and had finally made a decision to sell my Harley-Davidson dealership and hire George and his team. George was able to identify multiple buyers, but ultimately, we negotiated a buy-sell with the Verackas. Unfortunately, Harley-Davidson Motor Company decided to exercise their Right of First Refusal and assign the Asset Purchase Agreement to the three surrounding dealers and close the location. With a very heavy heart, it was not what I had intended for my legacy of 18 years as a dealer, my amazing staff, and loyal customers. I am hopeful that my employees will be able to get jobs at the surrounding dealerships and that my customers will get the exceptional customer service that they have grown accustomed to. Hot Metal Harley-Davidson has been a huge part of my life, and this was not an easy situation to go through. I appreciate George Chaconas and his Associate, Courtney Bernhard, for helping me navigate this very difficult, challenging, and emotional situation for myself and my family. I highly recommend George and his team when considering selling. I also want to extend a sincere thank you to my dedicated staff and customers who have become like family to me. Hot Metal Harley-Davidson will always hold a special place in my heart.

– Toby O'Brien, Seller

Hot Metal Harley-Davidson

Looking to continue to expand our presence in Florida, George Chaconas of Performance Brokerage Services introduced us to Beach Blvd Motorsports & Marine in Jacksonville, Florida. It was a perfect strategic fit for our other dealerships in the market. Having worked with George for almost 20 years, it was another great experience and successful acquisition. I look forward to working with George and his team in the near future. If you are considering selling or retiring soon, now is the time to get ahead of the possible increase in capital gains taxes. Don’t wait, call George Chaconas of Performance Brokerage Services now!

– Mark Tkach, CEO

RideNow Powersports

My partners and I decided to explore acquiring another Harley-Davidson dealership and since we bought our last store from George Chaconas, I reached out to him for new opportunities. He identified and we acquired Sound Harley-Davidson in Marysville, Washington. George was very instrumental and professional in helping us with the negotiations and throughout the closing process, especially through this unprecedented pandemic. He’s an industry expert with 20 years of experience in buy-sells and we highly recommend him and Performance Brokerage Services.

– Andrew Westbrook, Partner

Pacific Motorcycle Group

It has been a pleasure and a privilege to be a Harley-Davidson Dealer for almost 15 years. I will retire with mixed emotions and many fond memories. I give God a lot of credit for this, but George Chaconas and Juan Pardo made it happen. Thank you for being there for me, thank you for putting up with my frustrations and rants, thank you for calming me down, and thank you for your friendship. I would highly recommend George and his team at Performance Brokerage Services when selling your dealership!

– Scott Smernis, Seller

Sound H-D of Marysville, Washington

George Chaconas of Performance Brokerage reached out to me numerous times over the past few years to discuss and consider acquiring our neighboring multi-line dealership, including Harley-Davidson. At first, we were skeptical as we had never owned a Harley-Davidson dealership before. However, my family has been Harley riders and enthusiasts for a very long time. George helped us to understand the great opportunity to make the strategic move. We are very excited to expand into Farmington, New Mexico as many of our loyal customers reside in the area and we believe strongly that we can take the dealership to the next level. As with any large acquisition, there were numerous obstacles, and George was instrumental in making it happen. Thank you very much for helping us grow!

– Joe Washburn, Buyer

Fun Center Cycles, Colorado

After 76 years and three generations of ownership, our family made the difficult decision to sell our three dealerships. When George Chaconas and Courtney Bernhard of Performance Brokerage Services first reached out to us, we had not yet made the decision to retire. They provided valuable information as to what the sales process would entail, and before we knew it, they brought us an offer from a well-respected company in the industry. The transaction was quite complex since we were a large, multi-location dealer. With George and Courtney’s help, and with the resources they recommended, we successfully navigated the many twists and turns and made it to the finish line. Todd Hempstead and I would like to personally thank the team at Performance Brokerage Services for their professionalism, industry experience, frequent communication, and persistence. If you are thinking of selling, and wondering if the time to sell is now, I would encourage you to reach out to them. Thank you, George and Courtney!

– KC Wood, President

Barney's Motorcycle and Marine, Florida

George Chaconas and Juan Pardo of Performance Brokerage were great to work with. They understand our growth strategy and always provide valuable market insights.”

– Michael Maledon, President

Elway Powersports

I’m excited to team up with my brother again after we split off into our own Harley-Davidson groups several years ago. We’re both avid boaters and the marine industry seemed like a great opportunity to get back into business together and build a world class marine dealer group. There is a great opportunity to consolidate the fragmented marine industry and apply some of the systems and procedures we’ve built in our motorcycle dealerships over the years. We plan to acquire another 6-8 marine dealerships and grow from there. Courtney and George brought me the BMC Boats opportunity and we were able to pay over market value to get a fully operational, well-run dealership to learn the industry.

– Michael Veracka, Owner

MOD Enterprises

This is our second Harley-Davidson dealership that George Chaconas has helped us purchase. In both cases, if it wasn't for George's professionalism, persistence, follow up, discipline and commitment, we are very confident that neither of these transactions would have ever closed. Through the buying process, we have come to respect George and become friends too. We highly recommend George Chaconas and Performance Brokerage Services if you are interested in buying or selling a Harley-Davidson dealership!

– Eric Sternberg

Four Rivers Harley-Davidson, Kentucky

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