Comments from Harley-Davidson & Powersports dealers.


The Performance Brokerage Services team has developed an excellent network of business contacts and service providers including attorneys, appraisers, and accountants. Four Corners Harley-Davidson and Four Corners Powersports was the second dealership George Chaconas sold for me. George and his Associate, Courtney Bernhard, did an excellent job. They identified four highly interested and qualified buyers. While two letters of intent were submitted, we ultimately negotiated with the buyer that submitted the best offer. All transactions have problems, but when we encountered them, George and his team used their business network, expertise, and experience to help us resolve them. We greatly appreciate their help and are looking forward to retirement.

Tom McCreery, Seller
Four Corners Harley-Davidson, New Mexico

I have known George Chaconas of Performance Brokerage Services for many years and had finally made a decision to sell my Harley-Davidson dealership and hire George and his team. George was able to identify multiple buyers, but ultimately, we negotiated a buy-sell with the Verackas. Unfortunately, Harley-Davidson Motor Company decided to exercise their Right of First Refusal and assign the Asset Purchase Agreement to the three surrounding dealers and close the location. With a very heavy heart, it was not what I had intended for my legacy of 18 years as a dealer, my amazing staff, and loyal customers. I am hopeful that my employees will be able to get jobs at the surrounding dealerships and that my customers will get the exceptional customer service that they have grown accustomed to. Hot Metal Harley-Davidson has been a huge part of my life, and this was not an easy situation to go through. I appreciate George Chaconas and his Associate, Courtney Bernhard, for helping me navigate this very difficult, challenging, and emotional situation for myself and my family. I highly recommend George and his team when considering selling. I also want to extend a sincere thank you to my dedicated staff and customers who have become like family to me. Hot Metal Harley-Davidson will always hold a special place in my heart.

– Toby O'Brien, Seller

Hot Metal Harley-Davidson

Looking to continue to expand our presence in Florida, George Chaconas of Performance Brokerage Services introduced us to Beach Blvd Motorsports & Marine in Jacksonville, Florida. It was a perfect strategic fit for our other dealerships in the market. Having worked with George for almost 20 years, it was another great experience and successful acquisition. I look forward to working with George and his team in the near future. If you are considering selling or retiring soon, now is the time to get ahead of the possible increase in capital gains taxes. Don’t wait, call George Chaconas of Performance Brokerage Services now!

– Mark Tkach, CEO

RideNow Powersports

My partners and I decided to explore acquiring another Harley-Davidson dealership and since we bought our last store from George Chaconas, I reached out to him for new opportunities. He identified and we acquired Sound Harley-Davidson in Marysville, Washington. George was very instrumental and professional in helping us with the negotiations and throughout the closing process, especially through this unprecedented pandemic. He’s an industry expert with 20 years of experience in buy-sells and we highly recommend him and Performance Brokerage Services.

– Andrew Westbrook, Partner

Pacific Motorcycle Group

It has been a pleasure and a privilege to be a Harley-Davidson Dealer for almost 15 years. I will retire with mixed emotions and many fond memories. I give God a lot of credit for this, but George Chaconas and Juan Pardo made it happen. Thank you for being there for me, thank you for putting up with my frustrations and rants, thank you for calming me down, and thank you for your friendship. I would highly recommend George and his team at Performance Brokerage Services when selling your dealership!

– Scott Smernis, Seller

Sound H-D of Marysville, Washington

George Chaconas of Performance Brokerage reached out to me numerous times over the past few years to discuss and consider acquiring our neighboring multi-line dealership, including Harley-Davidson. At first, we were skeptical as we had never owned a Harley-Davidson dealership before. However, my family has been Harley riders and enthusiasts for a very long time. George helped us to understand the great opportunity to make the strategic move. We are very excited to expand into Farmington, New Mexico as many of our loyal customers reside in the area and we believe strongly that we can take the dealership to the next level. As with any large acquisition, there were numerous obstacles, and George was instrumental in making it happen. Thank you very much for helping us grow!

– Joe Washburn, Buyer

Fun Center Cycles, Colorado

George Chaconas and Juan Pardo of Performance Brokerage were great to work with. They understand our growth strategy and always provide valuable market insights.”

– Michael Maledon, President

Elway Powersports

This is our second Harley-Davidson dealership that George Chaconas has helped us purchase. In both cases, if it wasn't for George's professionalism, persistence, follow up, discipline and commitment, we are very confident that neither of these transactions would have ever closed. Through the buying process, we have come to respect George and become friends too. We highly recommend George Chaconas and Performance Brokerage Services if you are interested in buying or selling a Harley-Davidson dealership!

– Eric Sternberg

Four Rivers Harley-Davidson, Kentucky

When my father, Dave and uncle, Mike, finally decided to sell Laugerman’s Harley-Davidson after considerable contemplation and soul searching, George Chaconas met with me and my family to discuss our dealership, its history, its potential and what kind of buyer would be best to carry on our family’s legacy. George was open, honest, and obviously very experienced and educated in his field. He was sensitive to the fact that the business had been in the family for so long and that this was a difficult and emotional decision for all of us. He brought numerous qualified buyers to the table, which proved his reach and breadth of contacts including current Harley-Davidson dealers, Powersports dealers, Automotive dealers and qualified first-time buyers. George made himself available any time of the day or night, even on weekends and while on vacation! He did everything he could to make this a smooth and seamless transaction for us, especially given the bundle of emotions tied up in it. George was introspective, perceptive, and available when we needed him most. He did everything he said he would do, and more. I would certainly recommend hiring George and Performance Brokerage Services to sell your Harley-Davidson dealership.

– Heather Goodwin, Seller

Laugerman Harley-Davidson, Pennsylvania

We have known of George Chaconas and his expertise in the brokerage of Harley-Davidson dealerships for many years. When it came time to sell, we were very impressed with George and signed up with Performance Brokerage Services. If not for his marketing efforts, tenacity, relationships and negotiating skills, this deal never would have happened! We are very happy with the services provided and would highly recommend George if you are ever considering selling your dealership.

– Jack Fares & Jerry Carter

Four Rivers Harley-Davidson, Kentucky

TELEPHONE 949.461.1372 FAX 949.461.1358