Comments from Harley-Davidson & Powersports dealers.


It is refreshing to work with someone who is responsive to a client’s needs 24/7. I highly recommend George Chaconas as an industry expert.

Mark Tkach, CEO

George began the sale of my dealership, Streit’s Motorsports, with a cold call and accomplished what is usually impossible…he actually got me to talk with him when most such calls last about ten seconds. True salesmanship! George was exceptionally responsive with his follow up. Through the challenges we faced such as manufacturers’ approval and real estate encroachment, George remained highly motivated and very helpful, educating both buyer and seller as to what is customary during a buy/sell. George helped me and my family to prepare for the next phase of life and retirement. George and Performance Brokerage Services are true professionals in every way. They will get the job done!

– Michael Jones, Seller

Streit’s Motorsports

For several years, we had been thinking about selling Waugh Enterprises Harley-Davidson. We received mail regularly from George Chaconas and Performance Brokerage Services, and ultimately contacted them to explore our options. Owning the dealership for 40 years made this a difficult and emotional decision for my family. George identified numerous potential buyers. After long and tenuous negotiations with a local Harley-Davidson dealer, we finally reached an agreement with George’s help. George held our hands throughout the entire process and until the closing. We highly recommend George and Performance Brokerage Services if you are in the market to buy or sell a Harley-Davidson dealership.

– Waugh Family, Sellers

Waugh Harley-Davidson in Orange, Virginia

The experience with George Chaconas was one of complete professional satisfaction. As a franchised automobile and a motorcycle dealer since 1983, I have bought and sold over 10 businesses. George was as great at his job as anyone I have ever done business with. He brought me only qualified buyers with business experience and financial ability to strike a deal with. We were also able to keep the sale almost completely under wraps until the closing. He absolutely maintained confidentiality. If you are looking to buy or sell a Harley-Davidson dealership, you should trust George Chaconas to represent you. He will maximize the dollar and minimize the time your business is on the market. George knows and understands what the buyer and seller are trying to do, and helps all parties achieve that goal.

– Ricky Kelley, President

Harley-Davidson of Columbia, Tennessee

George Chaconas was responsive throughout the entire transaction, providing frequent updates and endless guidance. George Chaconas quickly identified a qualified buyer and worked the transaction until the closing. The entire transaction was quick, fair and simple. It was a pleasure being represented by Performance Brokerage Services. Thank you for your dedication, George.

– Sandy Broach & Doug Guynn, Sellers

Harley-Davidson Florence, South Carolina

George Chaconas of Performance Brokerage Services was introduced to us by an existing Harley-Davidson dealer to help us learn more about purchasing our first dealership. He was very educational and knowledgeable about the buying process. He shared with us his very vast experience and industry expertise to facilitate and assist us in acquiring Kutter Harley-Davidson of Janesville and Monroe Wisconsin. We sincerely appreciate George’s tenacity, persistence and commitment to help us become a Harley-Davidson dealer and we look forward to working with George to help us buy our second store in the near future. We would highly recommend using George Chaconas and Performance Brokerage Services!

– Eric Pomeroy, President

Kutter and Boardtrackers Harley-Davidson, Wisconsin

Having sold my prior business through an investment banker, I knew the value of having an expert in the industry sell my Harley-Davidson dealership. I contacted George Chaconas from Performance Brokerage Services because I constantly get notifications of other Harley-Davidson transactions that George has completed nationwide. When George met with me in Santa Fe for the first time, I knew I could trust him to sell my dealership. Throughout the transaction, George was responsive, professional, and most importantly, ethical. The deal was as smooth as could be. Thank you, George!

– Danny Spurlock, Seller

Santa Fe Harley-Davidson, New Mexico

In 2009, I tried to sell my dealership with George’s help, but the economy collapsed so we took the dealership off the market. George continued to guide me over the past six years since I couldn’t commit to retiring just yet. I loved being a Harley-Davidson dealer, it was in my blood. I had been riding for decades and owned Black Widow Harley-Davidson with my family for 11 years. As the market started to recover in 2014, George began to reach out to me more often regarding current market conditions, the value of my dealership and meeting at the national Harley-Davidson conferences. With his persistence, industry knowledge and expertise at deal structuring, George found the perfect buyer for my store. During this very emotional transaction and transition, there were many times I wanted to throw in the towel, but George was a pro at keeping me on task and focused on the end game – my retirement. I truly appreciate George’s guidance, understanding, and patience throughout the process. Look no further than George Chaconas and Performance Brokerage Services when you are considering selling or buying a Harley-Davidson dealership.

– Irene and Armand Pinard, Seller

Black Widow Harley-Davidson of Port Charlotte, Florida

I was very pleased with the level of professionalism and expertise that I received from George C. Chaconas and Performance Brokerage Services. George worked hard to find multiple buyers for our store, and created an environment where the buyers moved quickly without playing games. If you are looking to sell your Harley-Davidson dealership, look no further than George Chaconas and Performance Brokerage Services.

– Terry Davis, Seller

Eagle’s Nest in Lathrop, California

Since selling my car dealership in 2014, I have been interested in becoming a Harley-Davidson dealer. George Chaconas shared with me a few dealership opportunities, ultimately purchasing Black Widow Harley-Davidson in Port Charlotte, FL. The dealership was a great fit for me. Having family in Florida, I could relocate my wife and family there. It was a great chance to take the dealership to next level through marketing and special events. It was a very long and difficult process to close the transaction, coupled with the seller’s emotional ties to the business. With George’s help in managing the deal and the seller’s expectations, we were able to reach a closing. I appreciate George’s efforts and experience in holding the deal together during some very difficult obstacles. I would recommend George Chaconas and Performance Brokerage Services to anyone looking to buy or sell a dealership.

– Bert King, Buyer

Black Widow Harley-Davidson of Port Charlotte, Florida

TELEPHONE 949.461.1372 FAX 949.461.1358