Comments from Harley-Davidson & Powersports dealers.


It is refreshing to work with someone who is responsive to a client’s needs 24/7. I highly recommend George Chaconas as an industry expert.

Mark Tkach, CEO

I received a call from George Chaconas of Performance Brokerage Services about a Harley-Davidson dealership for sale in my area. As a Harley rider/enthusiast, I got excited about the opportunity to own Guidera’s Harley-Davidson. George was very instrumental in helping negotiate and purchase the dealership from a long-time family owned dealer. It was a very emotional transaction, but George was very professional, thorough and was available days, nights and weekends to make the transaction happen. I encourage anyone in the market looking to buy or sell a Harley-Davidson dealership to give George and Performance Brokerage Services a call.

– Rami Yanni, Buyer

Guidera’s Harley-Davidson, California

Just wanted to thank you both for all the help in getting our purchase in Tifton done. Jennifer, great job assisting George and myself. George, phenomenal job staying on this until and through closing. Your relentless pursuit of closing the deal in a professional manner was greatly appreciated and noticed. Would recommend you to anyone wanting to buy or sell their dealership.

– Eric Sternberg, Buyer

Tifton Harley-Davidson, Georgia

Having built a strong relationship with George Chaconas over the past several years by acquiring Kutter Harley-Davidson in Janesville, WI, I told George we wanted to acquire another dealership. George introduced us to the perfect Harley dealership where I had the privilege of growing up. I was very excited to learn about the opportunity and jumped on it. We are forever indebted to George for his help and guidance in acquiring a second H-D dealership. I know of no better business broker and partner you can rely on more than George and Performance Brokerage Services.

– Sara & Eric Pomeroy, Buyers

Hal’s Harley-Davidson, Wisconsin

George, I appreciate all of your assistance throughout the process of selling Bogart’s Motorsports. You certainly made it easier than if I had tried to go it alone. Your experience and knowledge was very helpful. Thank you.

– Bryson Stephens, Seller

Bogart’s Motorsports – BMW, Ducati, Triumph, Vespa, KTM of Birmingham, Alabama

George Chaconas of Performance Brokerage Services contacted me in reference to a Harley-Davidson dealership he had engaged to market and sell. After I signed the Confidentiality Agreement, George shared the opportunity and information on Harley-Davidson of Long Branch, New Jersey. I have had a strong interest and desire to own that dealership and expand my territory for years. I was very excited about working with George and making a deal happen. This dealership was the perfect strategic fit. George was very informative, professional, and shared all pertinent information very quickly. He was extremely helpful in successfully maintaining confidentiality while negotiating through the Letter of Intent, especially since the seller, Jeff Margaritell was very concerned about word getting out that he was selling his dealership. I knew that Jeff was most likely nervous and uncomfortable about me having discussions about and buying his store as we were direct competitors for many years. Once Jeff and I became comfortable with each other, with George’s assistance, we were able to work through a buy/sell in order to consummate a deal that all parties felt was fair and equitable. I look forward to continuing the legacy that Jeff began 43 years ago at Harley-Davidson of Long Branch. I greatly appreciate George’s assistance in navigating through this transaction and would definitely recommend him and Performance Brokerage Services if you are buying or selling a dealership.

– Asa Murray, Buyer

Ocean County Harley-Davidson, New Jersey

I frequently received inquiries and notices regarding recent transactions of Harley-Davidson dealerships from George Chaconas and Performance Brokerage Services. I finally made the very difficult and emotional decision to call George Chaconas to guide me in the sale of my dealership. George and his team put together an opinion of value which I felt was fair and was very comfortable with. I felt even more confident due to their vast buy/sell experience and ability to maximize the value of my dealership through their marketing and sales process. Ironically, George was able to negotiate a win/win purchase price with my biggest competitor. George convinced me that he was the most qualified and best buyer to carry on my legacy at Harley-Davidson of Long Branch. After being in business for over 43 years some of my customers include Bruce Springsteen and Jon Bon Jovi among others. George was very responsive throughout the entire transaction, from the Letter of Intent to the Buy/Sell to the Closing, always returned my calls quickly and promptly, day or night and even on weekends. Without George’s expertise, integrity and honesty throughout the process, I do not know what would have happened or how this transaction would have panned out. He was very professional and diligent in educating me and I want to thank George very much for his ability to keep me centered and focused during this very emotional transition in my life. I would highly recommend George and Performance Brokerage Services if you are considering selling or buying a Harley-Davidson dealership.

– Jeff Margaritell, Seller

Long Branch Harley-Davidson, New Jersey

George Chaconas helped to sell my two Harley-Davidson dealerships, and I could not have asked for a better adviser in my corner. George is an expert at his craft. He is timely, responsive, knowledgeable, and most importantly, honest and ethical. George Chaconas and Performance Brokerage Services should be your first and only phone call if you want to buy or sell a Harley-Davidson dealership. They are the best in the business!

– Thomas Noto, Seller

Electric City Harley-Davidson and Noto’s H-D Shop, Pennsylvania

George Chaconas and Performance Brokerage Services did everything they said that they would do. George found the perfect buyer for my store who was willing to purchase my facility. This was a key factor in allowing me to retire, and I am thankful for all that George did to assist with the sale of my Harley-Davidson dealership.

– Coweta Harrison, Seller

Clayton County Harley-Davidson, Georgia

After almost 26 years being a Harley-Davidson dealer, my family and I decided that we should make the emotional, but necessary call to George Chaconas of Performance Brokerage Services. Before contacting George, I reached out to some of my neighboring dealerships in northern California to see how they felt about George and his services. The reports were all very positive. George flew out and met me and my family and worked hard to find the unique buyer for our dealership. Without George’s commitment, discipline, persistence and follow through we might not have had such a successful closing. My family wants to personally thank George, and I would recommend him if you are planning on buying or selling your dealership.

– Joseph Guidera, Seller

Guidera’s Harley-Davidson, California

TELEPHONE 949.461.1372 FAX 949.461.1358