George C. Chaconas
Senior Partner, CBI/M&AMI
A respected entrepreneur, businessman and dealmaker, George Chaconas began his career as an intermediary with Professional Business Brokers, Inc., brokering small to mid-sized privately held businesses. He continued his career working with other merger & acquisition firms including Equitable Business & Financial Services. Mr. Chaconas serves as head of the Southeastern Automotive Division and Harley-Davidson & Powersports Division of Performance Brokerage Services, which he joined in 2012.
Mr. Chaconas attended the University of Miami and received a BA in Finance from the University of South Florida. He is a member of the M&A Source, where he earned the prestigious Mergers & Acquisitions Master Intermediary (M&AMI) designation and is a member of the International Business Brokers Association (IBBA) and has earned its designation as a Certified Business Intermediary (CBI). He is also an active member of the Association for Corporate Growth (ACG), Alliance of Merger & Acquisition Advisors (AM&AA), American Institute of Certified Public Accountants (AICPA), National Powersports Dealer Association (NPDA), Motorcycle Industry Council (MIC), and the Florida Automobile Dealers Association (FADA). Mr. Chaconas is a Licensed Real Estate Broker in the states of Florida, North Carolina, Georgia and Alabama.
Industry Expertise
Perrysburg, Ohio
Acquired by Evan Schipper from Michael Lenhart.
Denver, Colorado
Acquired by Sun Powersports Investments, LLC from Kathleen & JR Simmerman and Ron Lang
Venice, Florida
Acquired by Krause Auto Group from Greenway Auto Group.
Georgia & South Carolina
Acquired by Smith Automotive Group from Ralph and Anna Tolman.
Redding, California
Redding Harley-Davidson acquired by Rami Yanni of Wise Auto Group & Wise Riders from the Wright Family.
Moose Lake, Minnesota
Acquired by Northland Lawn, Sport & Equipment from James and Andrew Gassert
St. Petersburg, Florida
Acquired by Travis Ostrom of The TKO Group from Crown Automotive Group
Winterville, North Carolina
Acquired by Steven Towers & Bobbie Krull from Marc Ingwerson & Jerry Carrillo
Burlington, North Carolina
Acquired by Phil Mitchell & Dan Roland from Fredd Bosshardt
Anaheim, California
Acquired by Andrew Westbrook of Pacific Motorcycle Group from Roudin Younessi
Fairfax, Virginia
Acquired by Paul Veracka from Sheehy Auto Stores
Concord, New Hampshire
Acquired by Joel Wheeler of MOMS from Rupert Dance.
Testimonials
Read reviews from clients about their experiences working with George C. Chaconas
I want to thank George Chaconas for his help and professionalism in looking at several opportunities. His deeply rooted connections ultimately helped us land on Venice Nissan as the right strategic fit for our expanding footprint. His extensive industry experience, coupled with his long-standing relationship with Greenway Automotive Group, are what enabled us to navigate a complex deal through to a successful conclusion. I look forward to working with George again in the near future and would highly recommend Performance Brokerage Services to anyone considering buying or selling an automotive dealership.
“My recent acquisition of Victorville Harley-Davidson was the second dealership that I bought through George Chaconas of Performance Brokerage Services. He knew exactly what I was looking for. It was a pleasure to have worked with George again as an industry expert and professional to help with a record closing! I personally want to thank him very much for another job well done and look forward to buying my next Harley-Davidson dealership with George. I highly recommend George and Performance Brokerage Services if you are considering buying or selling your Harley-Davidson or powersports dealership.”
Using Performance Brokerage Services was an absolute treat. George and Courtney were extremely professional and kept us informed throughout the entire process. The sale of our business was smooth and we were able to contact Courtney anytime with questions or concerns. She was quick to respond and had an understanding of the emotions we felt selling our family business after 46 years. We would highly recommend Courtney and Performance Brokerage Services for the sale of your dealership.
This is our third Harley-Davidson acquisition with the help of George Chaconas and Juan Pardo of Performance Brokerage Services. We previously acquired Frontier Harley-Davidson in Lincoln, Nebraska and Renegade Harley-Davidson in Springfield, Missouri, and they were instrumental in getting both of those deals done. As we looked at new strategic opportunities for growth, George and Juan introduced us to Platte River Harley-Davidson in Grand Island, Nebraska. They were very involved in every aspect of the buy-sell process and integral in getting it to the finish line. If you are in the market to acquire a Harley-Davidson dealership or are considering selling your dealership, I strongly recommend George and Juan at Performance Brokerage Services.
When I made the decision to sell Down Home Harley-Davidson in Burlington, North Carolina, I called George Chaconas of Perfomance Brokerage Services, the industry buy-sell expert, and met with him at my dealership in San Antonio. After a long process, he and his partner Courtney Bernhard successfully identified the perfect buyers; Dan Roland understood the business coming from the Harley-Davidson world, along with his partner, Phil Mitchell, a car dealer from Washington. They were the perfect fit for my existing management, employees, and culture that I built over the years. I would like to thank George and Courtney for their professionalism, tenacity, perseverance, and attention to detail to help facilitate this transaction so I can focus my efforts on Caliente Harley-Davidson in Texas. When you are considering selling your Harley-Davidson dealership, I would encourage you to reach out to George and Courtney to plan your sale and maximize value through their process.
We would like to thank George Chaconas and Courtney Bernhard of Performance Brokerage Services for their hard work in getting this sale to the finish line. As you can imagine, selling a dealership of this size is no easy undertaking. They successfully identified the most strategic buyer that made an offer we felt was in the best interest of everyone involved. We appreciate George and Courtney’s professionalism, problem solving skills, and always being available as needed. I would also like to thank my longtime family attorney, George Westervelt, for his commitment and hard work, concurrently selling both of my companies. While fully retiring may not be our end game, we look forward to the next chapter in life, and being able to enjoy what Linda and I have worked so hard to build.
I was looking to smell the roses, spend more time with my family and friends, and take more adventure trips. As I did not have a succession plan, I decided to hire the professional industry experts, George Chaconas and Juan Pardo of Performance Brokerage Services, to help me navigate this life changing decision. Although I wanted to sell my business, I also deeply cared for my staff, and wanted them in the right hands after my exit. The Performance Brokerage team was sensitive to that and brought the right buyers to the table, and I am very grateful to them for this. I have no doubt that I made the right decision to work with George and Juan of Performance Brokerage Services.
Having known George Chaconas over many years, it was a pleasure to finally work with him to acquire my first franchise dealership in St. Pete, Florida, Crown Mitsubishi, with his help, industry expertise, and professionalism. I look forward to working with him and his team, including Courtney Bernhard, in the years to come. I would highly recommend George and Courtney and the entire PBS team if you’re looking to buy or sell a franchised automotive dealership!
Dimmitt Automotive Group was presented with an opportunity to acquire Cycle Springs Powersports, which is located in our backyard in Clearwater, Florida. We reached out to industry expert George Chaconas of Performance Brokerage Services. I knew George was the guy to hire as our consultant to help us navigate unknown waters with our first powersports dealership acquisition. He and his team did a great job. I have known George personally and professionally for over 25 years. We sincerely appreciate George and his team’s professionalism, industry experience, knowledge and relationships with the OEMs that helped us finally get to a closing. When you are considering buying or selling a powersports or automotive dealership, I would most highly recommend George Chaconas of Performance Brokerage Services.
I have known and worked with George Chaconas of Performance Brokerage Services for almost 20 years. During this period, we have bought and sold many dealerships together and have become friends. Most recently, I decided to sell Los Angeles Harley-Davidson and use the proceeds to buy another dealership on the East Coast where the majority of my Harley-Davidson dealerships are located. I knew we found the right buyers when George introduced me to Andrew Westbrook and his partners. George quickly and efficiently negotiated a very fair deal that led to a smooth and timely closing. I would highly recommend George when you are ready to buy or sell your dealership!
I want to personally thank George Chaconas and Courtney Bernhard of Performance Brokerage Services for introducing me and our team at MOMS to acquire Freedom Cycle in Concord, NH. They were very professional and diligent in helping us buy the multi-line powersports dealership and real estate from long-time retiring owner Rupert Dance. George and Courtney knew Freedom Cycle was a very complimentary and strategic fit for our growing platform of powersports dealerships in New England since 1973. I look forward to working with George and Courtney again soon!”